HYAcorp UK, a prestigious brand specialising in high-quality dermal fillers, faced the daunting task of establishing a strong digital presence in the competitive UK aesthetics market. The challenge was not just about creating an eCommerce platform but also about seamlessly integrating it with a booking system for their exclusive training sessions. Additionally, they needed a sophisticated social media strategy that adhered to their luxury brand guidelines, which required a delicate balance between opulence and engagement.
At Medi Digital, we rose to the challenge with a comprehensive and refined approach. Our first step was to design and develop a bespoke eCommerce booking system tailored specifically for HYAcorp UK. This system not only facilitated easy scheduling of training sessions but also integrated seamlessly with their existing infrastructure, enhancing user experience and operational efficiency.
To elevate their brand’s digital presence, we crafted a sophisticated social media strategy that strictly adhered to HYAcorp’s luxury brand guidelines. Our team created high-quality, engaging content that reflected the brand’s prestige and appeal, while also running targeted Google Ads and Meta Ads campaigns to drive traffic and generate leads. We implemented strategic lead funnels to capture and nurture potential clients, complemented by email marketing automation to maintain consistent and personalized communication.